BRITNEY Spears has been accused of ‘exploiting’ Pride. Following her performance at Brighton’s Preston Park, the pop star took to Twitter to advertise her new perfume. The tweet, which has since been deleted, read: “Loved seeing so many people out celebrating diversity and inclusion for #pride here in the UK! Having the freedom to be […]

Washington D.C. [USA]: The compounds behind the pleasant fragrance of the perfumes and colognes have been prompting olfactory sensors since the age of dinosaurs, a new research reveals. According to the research performed at Oregon State University by George Poinar Jr. and his son, the floral fragrances originated as pollinator attractants in ancient flowers that […]

Grammy Award Nominee R&B singer, Ginuwine, has partnered with personalized fragrance company, Whiff, to create a signature cologne set. Ginuwine said of the partnership, “After weighing many different options to create my signature cologne, Whiff was the perfect partner. They have everything I need from e-Commerce expertise, online marketing and fragrance manufact­uring. Whiff’s hands-on approach […]

The cool-girl scents you need to know about Diamonds filled with fruit! Stilettos stuffed with tonka beans! English fields of flapjacks! No, we’re not writing the world’s weirdest shopping list, we’re talking about this year’s most talked about perfume launches. From spicy and saucy to floral and fresh, there’s something for everyone… Looking for something […]